The Psychology of Design

There is now a much higher expectation of workplace design that is to go beyond what is considered the ‘established norms’ and push the boundaries to develop a bespoke, high performing, activity based workspace that meets clients’ needs and creates the right environment. 

Jayne Crampton-Walker shares her thoughts on the psychology behind the design.

After 20+ years of designing workplaces for people we know that the ability to design the best working environments requires a greater appreciation and understanding of human behaviours.

As humans we automatically feel before we think and therefore when designing intuitive workplaces for people it is paramount that our designs evoke feelings of positivity, comfort and emotional connection.

To do that we have to consider the end users’ psychological profiles, diverse personality types, sensory types and the marked differences in our generations, their needs and their expectations around what a workplace should be and ultimately provide.  

Despite which scientific or biological theory you believe as to what drives human behaviours we are all unquestionably affected by our environment.

The design, and in particular, the poor design of spaces can have an absolute detrimental impact on peoples psyche and their wellbeing, especially when we don’t have control over those environments! Therefore, to facilitate and aid staff in their daily tasks it is imperative we give them the autonomy. Providing choices of where and how to work is essential to retaining a motivated and highly engaged workforce … along with good coffee, untethered technology, great connectivity and access to nature and natural light.  

As you can see from our recent projects, including for AJ Bell and Swinton Insurance, they were driven by a desire to improve colleague collaboration, create a more intuitive and purposeful environment that supported their business and enhanced their ‘people culture’ to therefore increase productivity and organisational performance but ultimately create a happier more positive staff as a result. 


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