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How leading organisations are using office branding to influence perceptions, behaviours and culture

Author:

TSK

30
October 2024
Clock
3
min read

Effective office branding extends far beyond logos and colour palettes – it’s about weaving your company’s values, culture and mission into every aspect of the workplace experience.

The immediate “feel” you get when walking into a workplace – whether it’s the design, layout, lighting or even the scent – can instantly influence your perceptions of a place or brand. First impressions are formed within seconds, and these initial judgements often stick. 

So, how are leading organisations using office branding to influence the way people perceive and interact with their companies? And what impact does it have on business outcomes? 

GHD uses office branding to attract local talent

When global beauty brand GHD moved to a new location in Leeds, they wanted to attract local talent. But how do you do that when your offices are in a multi-tenant building? 

We installed a distinctive, branded lighting feature in the ceiling so GHD’s new office can be seen from the street below. This striking display has a two-fold purpose: it enhances brand identity within the office while signalling to the outside world that GHD is a thriving presence in the city. 

Eversheds Sutherland blends local differentiation with a unified global identity

How do you balance a consistent brand identity across multiple locations while reflecting the nuances of each office? This is what international law firm Eversheds Sutherland aimed to achieve through its Cardiff office redesign.

The reimagined space reflects their distinguished brand and high standards while leaning into Cardiff’s cultural significance. We did this by sourcing local artworks, products and materials that reference Welsh identity. 

Oliver Wyman brings its brand identity to life through sensory design

As well as obvious touch points such as colour palette, branded visuals and logos, brand identity can be woven into the office experience via subtle sensory design elements including sight, smell, sound, taste and touch. 

Global-leading management consulting giant Oliver Wyman wanted to transform their traditional office into a five-star boutique experience.

To achieve this, we drew inspiration from the hospitality industry and took a multi-sensory design approach, including:

  • Fragrance for a unified brand experience
  • Healthy snack stations and a central café to bring people together over great food
  • Music in communal areas, with sound buffers, acoustic panels and screens in quiet zones to absorb noise pollution
  • A rich palette of textures and patterns set against a neutral backdrop of wood and concrete for a cohesive scheme 
  • The use of luxurious walnut wood, warm terracotta hues and subtle hints of brass to create a timeless elegance, complemented by greenery and biophilic elements for a fresh and invigorating atmosphere.

frog brings its refreshed brand identity to life while celebrating its rich history 

Award-winning design consultancy frog aimed to celebrate its heritage while embracing a fresh brand identity. This new identity reflects their creative culture and pays homage to the company’s impressive legacy of designing for global brands such as Apple, Audi and L’Oréal.

To instil a sense of pride, the space is finished with details that celebrate frog’s storied history, including an art installation featuring an original 1980s Apple Mac SE – one of frog’s iconic designs. The design also represents frog’s creative spirit, through a handcrafted kitchen and bespoke manifestations that add a personal touch to the environment.

Dr. Oetker’s office represents ‘moments of togetherness’

As a leading manufacturer of baking and pizza products, Dr. Oetker champions ‘moments of togetherness’. 

In redesigning their Leeds office, Dr. Oetker aimed to give their staff the same feel-good experience their customers enjoy. To support their hybrid team, we designed spaces that encourage collaboration, creativity and connection. The fresh colour palette reflects the brand’s signature red-and-blue logo, while natural elements such as plants and rustic textures add a cosy, familiar touch. Every Friday, the presentation kitchen and social areas come to life as the team gather to share pizza and wrap up the week together.

Bringing your brand to life in the workplace

By carefully designing spaces that embody their values and character, these organisations have created instantly recognisable environments that reinforce their company culture, boost employee engagement, and attract top talent. 

To bring your company’s values, culture and brand identity to life in the office, consider:

  1. Sensory design: This means going beyond the visual elements. Think about how each of the senses enhances the brand experience and aligns with your company ethos.
  2. Spaces: Every space should serve a specific purpose. If collaboration is a key value, prioritise communal areas that encourage interaction. If creativity is central to your brand, incorporate tools and spaces that encourage people to explore new ideas.
  3. Cultural integration: Blend consistent branding with local touches for a richer sense of belonging. Use regional materials, art or cultural references to design a workspace that feels both globally connected and locally relevant.
  4. Sustainability: Prioritising sustainable choices not only enhances brand image but also contributes to a healthier work environment and a more sustainable future.

Let's talk brand-new solutions

Our design team have worked with the UK's leading brands to help them create offices that bring their ethos and identity to life. Get in touch to discus how we can do the same for you.

Download for free now

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How leading organisations are using office branding to influence perceptions, behaviours and culture

Author:

TSK

30
October 2024
Clock
3
min read

Effective office branding extends far beyond logos and colour palettes – it’s about weaving your company’s values, culture and mission into every aspect of the workplace experience.

The immediate “feel” you get when walking into a workplace – whether it’s the design, layout, lighting or even the scent – can instantly influence your perceptions of a place or brand. First impressions are formed within seconds, and these initial judgements often stick. 

So, how are leading organisations using office branding to influence the way people perceive and interact with their companies? And what impact does it have on business outcomes? 

GHD uses office branding to attract local talent

When global beauty brand GHD moved to a new location in Leeds, they wanted to attract local talent. But how do you do that when your offices are in a multi-tenant building? 

We installed a distinctive, branded lighting feature in the ceiling so GHD’s new office can be seen from the street below. This striking display has a two-fold purpose: it enhances brand identity within the office while signalling to the outside world that GHD is a thriving presence in the city. 

Eversheds Sutherland blends local differentiation with a unified global identity

How do you balance a consistent brand identity across multiple locations while reflecting the nuances of each office? This is what international law firm Eversheds Sutherland aimed to achieve through its Cardiff office redesign.

The reimagined space reflects their distinguished brand and high standards while leaning into Cardiff’s cultural significance. We did this by sourcing local artworks, products and materials that reference Welsh identity. 

Oliver Wyman brings its brand identity to life through sensory design

As well as obvious touch points such as colour palette, branded visuals and logos, brand identity can be woven into the office experience via subtle sensory design elements including sight, smell, sound, taste and touch. 

Global-leading management consulting giant Oliver Wyman wanted to transform their traditional office into a five-star boutique experience.

To achieve this, we drew inspiration from the hospitality industry and took a multi-sensory design approach, including:

  • Fragrance for a unified brand experience
  • Healthy snack stations and a central café to bring people together over great food
  • Music in communal areas, with sound buffers, acoustic panels and screens in quiet zones to absorb noise pollution
  • A rich palette of textures and patterns set against a neutral backdrop of wood and concrete for a cohesive scheme 
  • The use of luxurious walnut wood, warm terracotta hues and subtle hints of brass to create a timeless elegance, complemented by greenery and biophilic elements for a fresh and invigorating atmosphere.

frog brings its refreshed brand identity to life while celebrating its rich history 

Award-winning design consultancy frog aimed to celebrate its heritage while embracing a fresh brand identity. This new identity reflects their creative culture and pays homage to the company’s impressive legacy of designing for global brands such as Apple, Audi and L’Oréal.

To instil a sense of pride, the space is finished with details that celebrate frog’s storied history, including an art installation featuring an original 1980s Apple Mac SE – one of frog’s iconic designs. The design also represents frog’s creative spirit, through a handcrafted kitchen and bespoke manifestations that add a personal touch to the environment.

Dr. Oetker’s office represents ‘moments of togetherness’

As a leading manufacturer of baking and pizza products, Dr. Oetker champions ‘moments of togetherness’. 

In redesigning their Leeds office, Dr. Oetker aimed to give their staff the same feel-good experience their customers enjoy. To support their hybrid team, we designed spaces that encourage collaboration, creativity and connection. The fresh colour palette reflects the brand’s signature red-and-blue logo, while natural elements such as plants and rustic textures add a cosy, familiar touch. Every Friday, the presentation kitchen and social areas come to life as the team gather to share pizza and wrap up the week together.

Bringing your brand to life in the workplace

By carefully designing spaces that embody their values and character, these organisations have created instantly recognisable environments that reinforce their company culture, boost employee engagement, and attract top talent. 

To bring your company’s values, culture and brand identity to life in the office, consider:

  1. Sensory design: This means going beyond the visual elements. Think about how each of the senses enhances the brand experience and aligns with your company ethos.
  2. Spaces: Every space should serve a specific purpose. If collaboration is a key value, prioritise communal areas that encourage interaction. If creativity is central to your brand, incorporate tools and spaces that encourage people to explore new ideas.
  3. Cultural integration: Blend consistent branding with local touches for a richer sense of belonging. Use regional materials, art or cultural references to design a workspace that feels both globally connected and locally relevant.
  4. Sustainability: Prioritising sustainable choices not only enhances brand image but also contributes to a healthier work environment and a more sustainable future.

Let's talk brand-new solutions

Our design team have worked with the UK's leading brands to help them create offices that bring their ethos and identity to life. Get in touch to discus how we can do the same for you.

Download for free now

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
How leading organisations are using office branding hero image

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Effective office branding extends far beyond logos and colour palettes – it’s about weaving your company’s values, culture and mission into every aspect of the workplace experience.

The immediate “feel” you get when walking into a workplace – whether it’s the design, layout, lighting or even the scent – can instantly influence your perceptions of a place or brand. First impressions are formed within seconds, and these initial judgements often stick. 

So, how are leading organisations using office branding to influence the way people perceive and interact with their companies? And what impact does it have on business outcomes? 

GHD uses office branding to attract local talent

When global beauty brand GHD moved to a new location in Leeds, they wanted to attract local talent. But how do you do that when your offices are in a multi-tenant building? 

We installed a distinctive, branded lighting feature in the ceiling so GHD’s new office can be seen from the street below. This striking display has a two-fold purpose: it enhances brand identity within the office while signalling to the outside world that GHD is a thriving presence in the city. 

Eversheds Sutherland blends local differentiation with a unified global identity

How do you balance a consistent brand identity across multiple locations while reflecting the nuances of each office? This is what international law firm Eversheds Sutherland aimed to achieve through its Cardiff office redesign.

The reimagined space reflects their distinguished brand and high standards while leaning into Cardiff’s cultural significance. We did this by sourcing local artworks, products and materials that reference Welsh identity. 

Oliver Wyman brings its brand identity to life through sensory design

As well as obvious touch points such as colour palette, branded visuals and logos, brand identity can be woven into the office experience via subtle sensory design elements including sight, smell, sound, taste and touch. 

Global-leading management consulting giant Oliver Wyman wanted to transform their traditional office into a five-star boutique experience.

To achieve this, we drew inspiration from the hospitality industry and took a multi-sensory design approach, including:

  • Fragrance for a unified brand experience
  • Healthy snack stations and a central café to bring people together over great food
  • Music in communal areas, with sound buffers, acoustic panels and screens in quiet zones to absorb noise pollution
  • A rich palette of textures and patterns set against a neutral backdrop of wood and concrete for a cohesive scheme 
  • The use of luxurious walnut wood, warm terracotta hues and subtle hints of brass to create a timeless elegance, complemented by greenery and biophilic elements for a fresh and invigorating atmosphere.

frog brings its refreshed brand identity to life while celebrating its rich history 

Award-winning design consultancy frog aimed to celebrate its heritage while embracing a fresh brand identity. This new identity reflects their creative culture and pays homage to the company’s impressive legacy of designing for global brands such as Apple, Audi and L’Oréal.

To instil a sense of pride, the space is finished with details that celebrate frog’s storied history, including an art installation featuring an original 1980s Apple Mac SE – one of frog’s iconic designs. The design also represents frog’s creative spirit, through a handcrafted kitchen and bespoke manifestations that add a personal touch to the environment.

Dr. Oetker’s office represents ‘moments of togetherness’

As a leading manufacturer of baking and pizza products, Dr. Oetker champions ‘moments of togetherness’. 

In redesigning their Leeds office, Dr. Oetker aimed to give their staff the same feel-good experience their customers enjoy. To support their hybrid team, we designed spaces that encourage collaboration, creativity and connection. The fresh colour palette reflects the brand’s signature red-and-blue logo, while natural elements such as plants and rustic textures add a cosy, familiar touch. Every Friday, the presentation kitchen and social areas come to life as the team gather to share pizza and wrap up the week together.

Bringing your brand to life in the workplace

By carefully designing spaces that embody their values and character, these organisations have created instantly recognisable environments that reinforce their company culture, boost employee engagement, and attract top talent. 

To bring your company’s values, culture and brand identity to life in the office, consider:

  1. Sensory design: This means going beyond the visual elements. Think about how each of the senses enhances the brand experience and aligns with your company ethos.
  2. Spaces: Every space should serve a specific purpose. If collaboration is a key value, prioritise communal areas that encourage interaction. If creativity is central to your brand, incorporate tools and spaces that encourage people to explore new ideas.
  3. Cultural integration: Blend consistent branding with local touches for a richer sense of belonging. Use regional materials, art or cultural references to design a workspace that feels both globally connected and locally relevant.
  4. Sustainability: Prioritising sustainable choices not only enhances brand image but also contributes to a healthier work environment and a more sustainable future.

Let's talk brand-new solutions

Our design team have worked with the UK's leading brands to help them create offices that bring their ethos and identity to life. Get in touch to discus how we can do the same for you.

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