A refreshed direction for innovators, frog

A refreshed direction for innovators, frog

  • frog frog
  • Location

    Shoreditch, London

  • Size

    10,000 sq ft

  • Services Involved

    Workplace strategy

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frog (part of Capgemini Invent) inherited an industrial-style warehouse in Shoreditch, London. The space needed to work harder for their growing team and ambitiously support the business for the next ten years. As an award-winning design consultancy, it was critical to build on its existing heritage while encompassing the refreshed direction of the frog brand.

frog has designed for global brands such as Apple, Audi and L’Oréal. Following on from our long-standing relationship with Capgemini (first collaborating in 1997), we partnered with frog to deliver their 10,000 sq ft workspace in Victoria House. The transformed space, delivered in February 2022, enables hybrid working and empowers creative experts to do great work. It now encourages creativity, collaboration and innovation at the highest level, and provides a fantastic experience for employees and clients.

A cohesive design

The key to success was to really understand the existing architecture and aspirations of the refreshed brand direction for frog.

The building has an urban and industrial feel, with wood-planked flooring, exposed high ceilings, black crittal glazing and architectural avenues. We had to be aware of certain acoustic challenges of an old building and enhance the bespoke features, aligning them with the new scheme frog was developing.

A refreshed direction for innovators, frog

frog is a company that considers the ethics of design. By working economically with the existing furniture, we were able to maximise on what was already there and work to provide value in the final solution.

The space has been finished with creative details that share the rich history of the frog brand, including an art installation of an original Apple Mac SE, hand crafted kitchen and tableware and bespoke manifestations and artwork.

Designing for designers

Designing for designers

Due to the pandemic, we collaborated on the development of this project remotely. Effective communication became more important than ever. We evolved and refined the process over a three-month period, collaborating with the wider Capgemini Invent real estate team and internal departments. Working alongside champions and contributors, we determined the final direction before executive sign-off.

Naturally, as a team of designers, frog had a keen eye for detail and knew what they wanted. This process encouraged our team to push the boundaries of design, reaching above and beyond what were already high standards.

We aimed for a ‘resimercial’ feel, which means the office offers a homely, comforting atmosphere while still reflecting a cohesive company culture and brand. Features such as cushioned window ledges, sofas, planting, soft furnishing and bookshelves help frame a welcoming and relaxed environment.

Smart spaces

To optimise the collection of diverse work settings, we eliminated redundant space, reconfigured other areas and added more social and collaborative spaces.

The environment is flexible and editable. For example, two meeting rooms named ‘Lily’ and ‘Pad’ are fitted with a removable middle partition. This versatile area can be used as one large space for town hall meetings, training sessions or social events, or it can be separated into two smaller rooms.

Another neat addition to the space comes in the form of bike racks in the main working space, fitted directly onto a main feature wall allowing teams to encourage a healthier commute to the office!

Always moving, always changing

The new space prompts employees to move around the floor plate rather than being fixed to one desk. There are furniture pods, telephone booths and moveable equipment on wheels (such as whiteboards and co-working spaces). Employees can use the lockers provided to store their belongings when they’re working in more than one setting and collaborating with colleagues from different departments.

“Environments that support wellbeing encourage movement, give employees choice and control, and provide virtual and physical opportunities for collaboration.”  (Reshaping The Workplace – published by frog)

Tech to drive culture beyond the office walls

Tech to drive culture beyond the office walls

The new holistic work environment leverages technology for employees to interact seamlessly, both digitally and physically. We implemented tools that facilitate hybrid working and global interactions, with drastically upgraded AV and Teams video conferencing enabled meeting rooms as well as a sharp increase in available power ports and charging stations.

An office fit for the future

An office fit for the future

The London hub has a completely different feel, reflecting frog’s new found culture.

Perhaps one of the most impressive areas is the re-awakened reception area. frog wanted to create inspiring client experiences, the ethos of the brand is reflected from the moment you walk into the building. The context of the space has changed, to showcase a company with fresh ideas. This is a true place of celebration.

The transformed office allows employees and clients to connect seamlessly, regardless of location. It’s a fun environment, with the tools and spaces needed for focused work, collaboration and socialisation. It supports employee wellbeing, enhances interaction, builds relationships and most importantly fuels creativity.

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