A refreshed direction for innovators, frog

The key to success was to really understand the existing architecture and aspirations of the refreshed brand direction for frog.

The building has an urban and industrial feel, with wood-planked flooring, exposed high ceilings, black crittal glazing and architectural avenues. We had to be aware of certain acoustic challenges of an old building and enhance the bespoke features, aligning them with the new scheme frog was developing.

We aimed for a ‘resimercial’ feel, which means the office offers a homely, comforting atmosphere while still reflecting a cohesive company culture and brand. Features such as cushioned window ledges, sofas, planting, soft furnishing and bookshelves help frame a welcoming and relaxed environment.

To optimise the collection of diverse work settings, we eliminated redundant space, reconfigured other areas and added more social and collaborative spaces.

The environment is flexible and editable. For example, two meeting rooms named ‘Lily’ and ‘Pad’ are fitted with a removable middle partition. This versatile area can be used as one large space for town hall meetings, training sessions or social events, or it can be separated into two smaller rooms.

Another neat addition to the space comes in the form of bike racks in the main working space, fitted directly onto a main feature wall allowing teams to encourage a healthier commute to the office!

The new space prompts employees to move around the floor plate rather than being fixed to one desk. There are furniture pods, telephone booths and moveable equipment on wheels (such as whiteboards and co-working spaces). Employees can use the lockers provided to store their belongings when they’re working in more than one setting and collaborating with colleagues from different departments.

“Environments that support wellbeing encourage movement, give employees choice and control, and provide virtual and physical opportunities for collaboration.”  (Reshaping The Workplace – published by frog)