SHARE

Project

Kellogg's

A new UK HQ for a global icon

Map Pin

Manchester

Arrows showing size

48,000

sqft

House icon

Workplace

Manchester

48,000

sqft

Workplace

Outcomes

Challenge

Improving communication, enjoyment, well-being, pride and the ability to share ideas.

Insight

A tech-enabled office to support collaboration and innovation.

Solution

A 50% space reduction that vastly reduces Kellog's CO2e.

People

Improving communication, enjoyment, well-being, pride and the ability to share ideas.

Place

A tech-enabled office to support collaboration and innovation.

Planet

A 50% space reduction that vastly reduces Kellog's CO2e.
Improving communication, enjoyment, well-being, pride and the ability to share ideas.
A tech-enabled office to support collaboration and innovation.
A 50% space reduction that vastly reduces Kellog's CO2e.
People using the meeting areas at the Kellogg's Manchester office
No items found.

A new UK HQ for a global icon.

With a history spanning 112 years, Kellogg’s is one of the world’s most recognised household brands. But with the relocation of its UK headquarters to MediaCity in Manchester, Kellogg’s wanted to bring the company culture into the 21st century.

They wanted to create an environment that offered people the freedom to be more collaborative across all disciplines, with the technology and flexibility they need to do great work. At the same time, it needed to capture the rich story of the brand as well as its progressive, ambitious and vibrant energy.

With people engagement at the core, we enabled the company to realise this vision. We helped them move from a heritage site they had owned for nearly 30 years to a new space in a new location – with outstanding results.

Enabling business growth in Manchester

Engaging people turned challenges into incredible solutions

Although the idea of making such a momentous move could have overwhelmed some of Kellogg’s long-standing employees, our involvement equipped them with the knowledge and confidence to move ahead. By working together, we supported the leadership team on their transformational journey, and developed the skills and tools for them to engage with other key members within the organisation. So, from the outset, they were all working together to drive the project in Manchester forward.

We created change with minimal disruption

The seamless transition was largely thanks to the workplace showcase we developed, allowing people to see themselves in their new Manchester HQ before it was built. This helped people embrace the vision, be ready for the change, and get excited about the transformation.

Strategic design makes all the difference

The new workplace has 40% less space than the previous office, but through our consultancy and strategic guidance, it is far more efficient and works to enhance business potential.

With innovation and creativity leading the way, it offers people a range of spaces for working, including a vibrant new customer engagement suite which has transformed Kellogg’s approach to product development. The project in Manchester was such a success, we were also appointed to design and deliver the company’s new 38,000 sq. ft. European headquarters in Dublin.

Kellogg’s is a people business – the office now enables our employees to be inspired by our vibrant surroundings, bringing the outside in.

Paul Wheeler, Director of Corporate Communications, Kellogg’s UK&I

A place where old and new work together

Moving a heritage brand to a modern building gave Kellogg’s the chance to transform their workplace in more ways than one.

Our design helped the company move from a traditional way of working to a new flexible, vibrant and collaborative style. And by engaging people early in the process, we were able to move them through the entire transformation seamlessly. In fact, they were ready for their new workplace well before it was ready for them.

Now, people at Kellogg’s work in a place in Manchester that inspires them to connect and work together. So, as the family of brands continues to grow and change, it can continue to work as one.

Tune in
Keep up to date with the latest workplace ideas, projects and news

Related Projects