Kellogg’s Manchester – Creating a world-class HQ for a global icon

Kellogg's
Size
48,000 sq ft
Services Involved
Strategy & Design
Design & Build
Activation & Engagement
Furnishing
Activity Based Working

Making people part of the journey

With a history spanning 112 years, Kellogg’s is one of world’s most recognised household brands. But with the relocation of its UK headquarters to MediaCity in Manchester, Kellogg’s wanted to bring the company culture into the 21^st century.

They wanted to create a place offering people the freedom to be more collaborative across all disciplines, with the technology and flexibility they need to do great work. At the same time, it needed to capture the rich story of the brand as well as its progressive, ambitious and vibrant energy.

With people engagement at the core, we enabled the company to realise this vision. We helped them move from a heritage site they owned for nearly 30 years, to a new space in a new location – with outstanding results.

Engaging people turned challenges into incredible solutions

Although the idea of making such a momentous move could have overwhelmed some of Kellogg’s long-standing employees, our involvement equipped them the knowledge and confidence they needed to move ahead. By working in CoCreation, we supported the leadership team on their business transformational journey, and developed the skills and tools for them to engage with other key members within the organisation. So from the outset, they were all working together to drive the project in Manchester forward.

We created change with minimal disruption.

In fact, we made the whole transition from the old site to the new one incredibly seamless for Kellogg’s. This was largely thanks to the workplace showcase we developed, allowing people to see themselves in their new Manchester HQ before it was built. This went a long way to helping people embrace the vision, be ready for the change, and get excited about the transformation.

Strategic design makes all the difference

Especially when it comes to moving to an new office with 40% less space than the old one. But through our consultancy and strategic guidance, we were able to design and build a workplace that uses this space efficiently and enhances business potential.

With innovation and creativity leading the way, it offers people a range of spaces for working – not least, a vibrant new customer engagement suite transforming Kellogg’s approach to product development. The project in Manchester was such a success, we were also appointed to design and deliver the company’s new 38,000 sqft European headquarters in Dublin.

"Kellogg’s is a people business – The office now enables our employees be inspired by our vibrant surroundings, bringing the outside, in."

Paul Wheeler, Director of Corporate Communications, Kellogg's UK&I

A place where old and new work together

Moving a heritage brand from its old site to a modern building gave Kellogg’s the chance to transform their workplace in more ways than one.

Our design helped the company move from a traditional way of working to a new flexible, vibrant and collaborative style. And by engaging people early in the process, we were able to move them through the entire transformation seamlessly. In fact, they were ready for their new workplace well before it was ready for them.

Now, people at Kellogg’s work in a place in Manchester that inspires them to connect and work together. So that, as the family of brands continues to grow and change, it can continue to work as one.